Victoria Herbst

Case Study on Chipotle

Case study that I did for a Strategic Communications class featuring Chipotle as our client.


Chipotle Press Release J420

This is a press release done for one of my classes that used Chipotle as our fake client for the semester. The assignment was to think of an event that Chipotle could hold in order to gain positive media attention, and then to write a press release about our idea.

Tom Strong 5k Press Release

This is a press release done for a real event that happened in Lawrence, KS last spring. For my media writing class we had the director of the 5k come in to talk to us and were then instructed to write a press release to send to Lawrence Journal World, a local newspaper. Out of a class of 20 students, my press release was chosen to be sent.

Humor: Cupid’s Creation for Lasting Relationships

This is a feature story also written for my media writing class. The story was a final package complete with interviews, quotes, and an infographic to go along with it.

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